Le Marais shop
In light of the success of WHITEbIRD, Stephanie Roger has opened a second upscale jewellery boutique in Paris. The new location on 7, boulevard des Filles du Calvaire in the hip Haut Marais district is especially fitting for WHITEbIRD’s bohemian-chic aesthetic and emphasis on quality craftsmanship. For one thing, the space has housed jewellery and watch shops for as long as the neighbors can remember. Moreover, the street is known as a destination for artisanal fashion and dining.
Conceived by the interior design firm En Bande Organisée in collaboration with architect Johanna Etournel, the new shop is a stunning combination of industrial elements — aluminum and glass — with warmer materials fashioned by hand such as limestone, brass, and felt. Every detail from the building facade to the lighting to the furnishings and display cases has been thoughtfully considered.
The resulting masterpiece reflects the refined taste, savoir-faire, and dedication to quality espoused by WHITEbIRD and the individual jewellers it represents. The selection here differs somewhat from the offerings on Rue Mont Tabor, but adheres to the same tenets of expert craftsmanship, the interplay of raw and precious materials, and contemporary design imbued with a bit of nostalgia for the past.