At WHITEbIRD, we want to protect your personal data and respect your privacy. Our privacy policy informs you about the collect of your personal data, its use and also your rights.

This section is devoted to the protection of your private data on the www.whitebirdjewellery.com website published by WHITEbIRD, a simplified joint stock company registered in the Paris Trade and Companies Register under number 522 858 919. Its registered office is located in France at 38, rue du Mont Thabor 75 001 PARIS.

WHITEbIRD is committed to protecting your private data such as your name, address, telephone number in accordance with the European regulation #2016/679 or General Data Protection Regulation (GDPR) applicable since May 25, 2018.

WHITEbIRD may collect and process your personal data for a variety of purposes.

Your personal data is primarily processed to manage and fulfil orders placed through our website, to contact you in relation to your order where necessary, or to share certain information with service providers involved in processing and delivering your order (these purposes are referred to as “commercial purposes”).

Your personal data may also be processed for marketing purposes, including sending you our newsletter, marketing communications, information about our collections, new arrivals, exclusive offers, private sales, events and other WHITEbIRD news, as well as improving your browsing experience on our website (these purposes are referred to as “marketing purposes”).

As part of our marketing communications, WHITEbIRD does not use any technology that individually tracks whether our emails have been opened. We may, however, analyse interactions that occur after you click on one of our communications (such as visits to our website or purchases made) in order to evaluate the performance of our campaigns and improve our content, in compliance with applicable data protection regulations.

To carry out these processing activities, WHITEbIRD works with carefully selected service providers acting as data processors and only on our instructions, in accordance with applicable data protection laws. These providers are chosen for their expertise and their ability to ensure an appropriate level of security and confidentiality for your personal data.

The main service providers that may process your personal data include:

• Shopify, for hosting our online store and managing customer accounts and orders;
• Mailchimp, for the distribution of our newsletters and marketing communications;
• Stripe, Alma and PayPal, for payment processing;
• FedEx and DHL, for shipping and delivery services.

We regularly verify that our service providers comply with our instructions and implement appropriate technical and organisational measures to ensure the security and confidentiality of your personal data.

Your personal data is processed primarily by electronic means and, where necessary, in paper format, particularly for fraud prevention purposes or to comply with our legal obligations. Your personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, after which it is archived or deleted in accordance with applicable legislation.

Your personal data will never be disclosed to third parties for purposes other than those described in this Privacy Policy, unless required by law or with your explicit consent.

Providing us with your personal data (including your first and last name, email address, postal address, bank and credit card details and telephone number) is necessary to process your order to purchase items from our site, to provide other services available on our site at your request or, in some cases, to fulfil certain obligations required by law or other forms of regulation. Refusal to provide us with some of your personal information required to perform the above tasks may prevent us from processing your order or fulfilling our obligations under law or other forms of regulation. Therefore, refusal to provide us with your personal data may, in some cases, be a valid and legitimate reason for not processing your order or for not providing you with the requested service.

The disclosure of more personal data than is necessary to fulfil our legal or contractual obligations or to properly navigate our site is, however, optional and has no impact on the use of the site and its services or on the purchase of items on our site.

We have adopted security measures to protect your personal data from accidental or unlawful destruction, accidental loss, alteration, unauthorised sharing or access and from any actions relating to its processing that are not in accordance with this privacy policy. We will only retain your personal data for as long as is necessary to fulfil the purposes set out in this privacy policy. When we no longer need access to your personal data for the purposes set out in this privacy policy, it will be deleted from our system.

The personal data we collect from you is currently stored within the European Union (EU). However, some of this data may be transferred, stored and/or processed outside the European Economic Area (EEA), including in the United States. Whenever such transfers are necessary, WHITEbIRD ensures that they are subject to the appropriate safeguards required by applicable data protection laws, including the European Commission’s Standard Contractual Clauses or any other safeguard recognised by the competent authorities.

Cookies are small files that come from your browser that we install on our website in order to automatically collect certain information during your visit, with the aim, among other things, of identifying you during a second visit in order to offer you a personalised experience, to ensure faster browsing, to gather statistical information and/or to retain your preferences and browsing habits.

Cookies are useful because they allow us to better tailor our operation to user preferences. They also help us to improve our services based on the information collected by the cookies.

These cookies are necessary for the operation of our site and cannot be disabled in our systems. They are usually set in response to actions you have taken that constitute a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or be notified of the existence of these cookies, but some parts of the site may not function. These cookies do not store any personally identifying information.

These cookies allow us to determine the number of visits and sources of traffic, in order to measure and improve the performance of our site. They also help us to identify the most/least visited pages and to evaluate how visitors navigate the website. All information collected by these cookies is aggregated and therefore anonymised. If you do not accept this category of cookies, we will not be able to tell when you have visited our site.

These cookies are used to improve the functionality and personalisation of the services on our site. They may be set by us or by third parties whose services are used on the relevant pages. If you do not accept this category of cookies, some or all of these features may not function properly.

These cookies may be enabled on our site by our advertising partners in order to profile your interests and provide you with targeted advertising on other sites. They do not store your personal data, they work by identifying your browser and device. If you do not accept this type of cookie, you may be exposed to less targeted advertising based on your interests when you browse these other sites.

We use Google advertising services on our website. If you would like to know more about how Google uses your personal data in this context, please see Google's Privacy Policy and Terms of Use here.

Below is a summary of your rights in relation to your personal data.

At your option, and without prejudice to certain legal requirements set out in data protection legislation, you may exercise any of these rights by contacting us at contact@whitebirdjewellery.com

You may withdraw your consent to the processing of your personal data with the Company at any time. Please note, however, that if you were to withdraw your consent to the processing of your personal data, this could affect our ability to provide you with the goods or services you have ordered or affect the operation of the site. In addition, if you no longer wish to receive promotional messages or communications relating to our products, you may unsubscribe at any time by clicking the “unsubscribe” link included in all of our marketing emails. You may also contact us at any time to withdraw your consent to receive marketing communications or to exercise any of your rights relating to your personal data.

You have the right to obtain confirmation from us at any time as to whether or not we are processing your personal data and, if so, to access the personal data in question. In addition, you have the right to ask us about the source of the personal data in question, the purposes and methods of processing your personal data, the logic behind the electronic processing of your personal data, details of the data processors, the names of the entities and the type of entities to whom your personal data may be disclosed or who may have access to your personal data, e.g. as data controller.

You have the right to ask us to rectify errors in your personal data in our possession as soon as possible. This includes the right to ask us to complete incomplete personal data. You have the right to ask us to delete your personal data in our possession as soon as possible, in accordance with the rules provided by the data protection legislation.

You may contact WHITEbIRD at any time at the following email address: contact@whitebirdjewellery.com and/or on 0033(1) 42 60 52 39 if you have any questions in relation to this privacy policy and your personal data provided to the Company, or if you would like to receive further information on how we process your personal data. If you believe that your rights have not been respected, you also have the right to lodge a complaint with the French Data Protection Authority (Commission Nationale de l’Informatique et des Libertés – CNIL).

We reserve the right to change or update all or part of this privacy policy, including when changes are made to legal provisions or regulations that govern data protection and protect your rights. Changes and updates to this Privacy Policy will be legally binding when posted on the site in this section. Accordingly, please check this section regularly to see when the most recent privacy policy is published.

This privacy policy was updated in July 2026.