At WHITEbIRD , we want to protect your personal data and respect your privacy. Our privacy policy informs you about the collect of your personal data, its use and also your rights.

This section is devoted to the protection of your private data on the website published by WHITEbIRD, a simplified joint stock company registered in the Paris Trade and Companies Register under number 522 858 919. Its registered office is located in France at 38, rue du Mont Thabor 75 001 PARIS.

WHITEbIRD is committed to protecting your private data such as your name, address, telephone number in accordance with the European regulation #2016/679 or General Data Protection Regulation (GDPR) applicable since May 25, 2018

What information do we collect and for what purpose?

WHITEbIRD may collect and process your personal data for a variety of purposes. Your personal data may be processed to fulfil orders you have placed for items or services via our site, to contact you about difficulties with your order or in cases where we need to provide your personal data to some of our service providers about your order (these reasons are referred to as "for business purposes"). Your personal data may also be processed for marketing purposes, including sending users our newsletter, marketing communications, product information and updates, offers, announcements for exclusive sales, promotional campaigns and announcements for events and similar initiatives organised by WHITEbIRD, or to facilitate navigation of our Site (these reasons are referred to as "marketing purposes"). For marketing purposes only, WHITEbIRD has appointed certain entities that will also process personal data of the users of the Site. These service providers have been chosen because of their experience in processing personal data and their guarantees with regard to compliance with data protection legislation (including the technical security measures necessary for the procedure to be carried out). When processing personal data for business purposes, service providers should only act in accordance with the instructions provided by WHITEbIRD. We regularly ensure that our service providers follow our instructions to the letter and that they continue to provide sufficient guarantees of their full compliance with data protection legislation.

The service providers who use your personal data for commercial purposes include
SQUARK for reasons related to the hosting of WHITEbIRD's servers;
STRIPE, ALMA and PAYPAL for reasons related to payment methods;
FEDEX, DHL for reasons related to shipping services.

Your personal data is mainly processed electronically and sometimes in paper form, for example when the processing of your personal data is necessary to prevent a risk of fraud on the site. Your personal data must be stored in such a way that we can identify you for a sufficient period of time, for the purposes for which it was collected, and subsequently processed in accordance with data protection legislation. Your personal data must not be disclosed to third parties other than ourselves for reasons not permitted by law or without your consent.

Why is this data important?

Providing us with your personal data (including your first and last name, email address, postal address, bank and credit card details and telephone number) is necessary to process your order to purchase items from our site, to provide other services available on our site at your request or, in some cases, to fulfil certain obligations required by law or other forms of regulation. Refusal to provide us with some of your personal information required to perform the above tasks may prevent us from processing your order or fulfilling our obligations under law or other forms of regulation. Therefore, refusal to provide us with your personal data may, in some cases, be a valid and legitimate reason for not processing your order or for not providing you with the requested service.

The disclosure of more personal data than is necessary to fulfil our legal or contractual obligations or to properly navigate our site is, however, optional and has no impact on the use of the site and its services or on the purchase of items on our site.

Security measures and data retention period

We have adopted security measures to protect your personal data from accidental or unlawful destruction, accidental loss, alteration, unauthorised sharing or access and from any actions relating to its processing that are not in accordance with this privacy policy. We will only retain your personal data for as long as is necessary to fulfil the purposes set out in this privacy policy. When we no longer need access to your personal data for the purposes set out in this privacy policy, it will be deleted from our system.

To which countries may your personal data be transferred?

The personal data we collect from you is currently held within the European Union (EU). However, it is possible that in the future this personal data may be transferred, stored and/or processed outside the EU, in particular to the United States.

By providing your personal data, you consent to this transfer, storage and/or processing. You should therefore be aware that countries outside the European Union may not offer the same level of protection for personal data as the European Union. However, we will take reasonable steps to ensure that your personal data is afforded equivalent protection in accordance with data protection legislation, including putting in place appropriate contractual terms in our agreements with our business partners who may have a role in the transfer of personal information to ensure that your personal data is processed in accordance with our instructions and in a way that ensures its integrity and security.

What are cookies?

Cookies are small files that come from your browser that we install on our website in order to automatically collect certain information during your visit, with the aim, among other things, of identifying you during a second visit in order to offer you a personalised experience, to ensure faster browsing, to gather statistical information and/or to retain your preferences and browsing habits.

Cookies are useful because they allow us to better tailor our operation to user preferences. They also help us to improve our services based on the information collected by the cookies.

Strictly necessary cookies

These cookies are necessary for the operation of our site and cannot be disabled in our systems. They are usually set in response to actions you have taken that constitute a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or be notified of the existence of these cookies, but some parts of the site may not function. These cookies do not store any personally identifying information.

Performance cookies

These cookies allow us to determine the number of visits and sources of traffic, in order to measure and improve the performance of our site. They also help us to identify the most/least visited pages and to evaluate how visitors navigate the website. All information collected by these cookies is aggregated and therefore anonymised. If you do not accept this category of cookies, we will not be able to tell when you have visited our site.

Functionality cookies

These cookies are used to improve the functionality and personalisation of the services on our site. They may be set by us or by third parties whose services are used on the relevant pages. If you do not accept this category of cookies, some or all of these features may not function properly.

Cookies for targeted advertising

These cookies may be enabled on our site by our advertising partners in order to profile your interests and provide you with targeted advertising on other sites. They do not store your personal data, they work by identifying your browser and device. If you do not accept this type of cookie, you may be exposed to less targeted advertising based on your interests when you browse these other sites.

We use Google advertising services on our website. If you would like to know more about how Google uses your personal data in this context, please see Google's Privacy Policy and Terms of Use here.

To change your cookie preferences, click on the following link: Cookie Settings

Your rights regarding your personal information

Below is a summary of your rights in relation to your personal data.

At your option, and without prejudice to certain legal requirements set out in data protection legislation, you may exercise any of these rights by contacting us at

The right to withdraw your consent

You may withdraw your consent to the processing of your personal data with the Company at any time. Please note, however, that if you were to withdraw your consent to the processing of your personal data, this could affect our ability to provide you with the goods or services you have ordered or affect the operation of the site. In addition, if you do not wish to receive promotional or item-related messages from us in the future, you may do so by clicking on the "unsubscribe" link included in all our marketing emails.

The right to access and amend your personal data in our possession

You have the right to obtain confirmation from us at any time as to whether or not we are processing your personal data and, if so, to access the personal data in question. In addition, you have the right to ask us about the source of the personal data in question, the purposes and methods of processing your personal data, the logic behind the electronic processing of your personal data, details of the data processors, the names of the entities and the type of entities to whom your personal data may be disclosed or who may have access to your personal data, e.g. as data controller.

The right to rectification and erasure

You have the right to ask us to rectify errors in your personal data in our possession as soon as possible. This includes the right to ask us to complete incomplete personal data. You have the right to ask us to delete your personal data in our possession as soon as possible, in accordance with the rules provided by the data protection legislation.


You may contact WHITEbIRD at any time at the following email address: and/or on 0033(1) 42 60 52 39 if you have any questions in relation to this privacy policy and your personal data provided to the Company, or if you would like to receive further information on how we process your personal data.

Changes and updates to the privacy policy

We reserve the right to change or update all or part of this privacy policy, including when changes are made to legal provisions or regulations that govern data protection and protect your rights. Changes and updates to this Privacy Policy will be legally binding when posted on the site in this section. Accordingly, please check this section regularly to see when the most recent privacy policy is published.

This privacy policy was updated in June 2021.

Bijou Viltier

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