White gold

Gold stands out for its rarity and its ability to transform. White gold offers a contemporary interpretation of this precious metal: luminous, refined, and appreciated for its discreet elegance. Designers polish it, texture it and set it with diamonds or coloured stones, revealing a material that balances radiance with modernity.

The world’s major production hubs — China, Australia and Russia — remain central to gold extraction. Yet the absence of strict ethical standards has long complicated its use in jewellery. The Fairmined label, created in 2004, addresses this by guaranteeing traceability and supporting both social development and environmental protection. It allows jewellers to work with clean gold rather than conflict or chemically extracted gold.

Gold has accompanied human history since antiquity. Egyptians collected it along the Nile and elevated it through ceremonial adornments; centuries later, it became the centre of conquest in Europe and the catalyst of the American Gold Rush.

As a material, pure gold is too soft for jewellery. It must be alloyed — the level of purity measured in karats. France recognises 9k, 14k, and especially 18k gold, the latter composed of 75% pure gold and prized for its resistance, stability and hypoallergenic qualities.

To obtain white gold’s characteristic tone, the alloy naturally includes metals such as palladium or silver. Its understated colour has made it a favourite of contemporary designers who appreciate its ability to highlight diamonds and subtle textures without excess.