Platinum

The quiet strength of precious metals. Platinum is one of the rarest and most sought-after materials in fine jewellery. Dense, naturally white and exceptionally pure, it stands out for its remarkable durability and its shine that never fades. Unlike white gold, it requires no plating: its bright tone is the metal itself, unchanged over time.

First used by pre-Columbian civilisations and later studied in Europe in the 18th century, platinum was long considered mysterious and difficult to work. It wasn’t until the early 20th century that it found its place in jewellery ateliers, becoming a hallmark of Art Deco creations. Today, it remains a symbol of endurance and craftsmanship.

What makes it a metal of exception?
Hypoallergenic, resistant to tarnish, and almost twice as dense as gold, platinum offers unmatched security for gemstones. Its weight gives jewellery a subtle yet distinctive presence, while its natural hardness protects even the most delicate settings.
In jewellery, it is most often used in 950 parts per thousand — a level of purity that contributes to its prestige.

How to care for it? 
Platinum requires very little maintenance: it does not oxidise and withstands daily wear with ease. Clean it with mild soapy water and a soft cloth to restore its shine. Over time, it may develop a soft patina — a slightly satin finish that many consider a noble characteristic of the metal. It can be polished if one prefers to return to its original brilliance.

Platinum at WHITEbIRD
At WHITEbIRD, platinum is chosen for creations where precision, light and balance take centre stage. In the work of Cathy Waterman, it enhances the finest diamonds, elevates clean, architectural lines and lends a unique depth to the most contemporary pieces. A rare metal for those seeking uncompromising elegance.