stephanie roger whitebird jewellery founder

After seven years spent unearthing and showcasing the world’s most talented jewellery designers in her 3 Parisian boutiques, Stéphanie Roger, founder of WHITEbIRD, launched an in-house collection in September 2017. 

Thirty years’ experience in jewellery and daily contact with her clients nourished the creation of a line of jewellery defined by its simple and versatile elegance.  

In 2022, this expanded collection becomes the We by WHITEbIRD brand. 

We highlights the collective that made this project possible: the retail, creative and internal marketing teams, our creative partners and our manufacturing workshops. We takes two letters from the name WHITEbIRD, where its origins will always be anchored. 

The We by WHITEbIRD collections are designed to inhabit a woman's jewellery box from youth to maturity; essential pieces that easily match her outfits in all seasons, from the simplest to the most dressy.  

Stéphanie was inspired by the many facets of herself that a woman reveals throughout her life - and by her desire to remain on-trend whilst also pushing beyond what is purely fashionable. 

We by’s jewels are designed to be worn every day or to celebrate exceptional moments. They are characterised by a purity of line enhanced by exquisite details slipped in by their creator, like the play of matte, brushed or polished textures adorning the 18 or 14 carat gold surfaces.  

The rings are set with familiar stones which are reinvented through the use of unconventional colours and sizes.  

Revitalised and irresistible hoops, studs or bracelets exist alongside elegant, unique pieces designed to give pride of place to a loved stone on a "Grace" ring or a set of cabochons in shades of green and blue on a "Dancing drop”. 

This collection fits quite naturally and sincerely into its time, moving towards the ethical sourcing of its gold and only using natural stones and diamonds certified by the Kimberley Process. 

Bijou Viltier

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