London-based designer Jo Hayes Ward launched her fine
jewellery brand in 2006 upon graduating from her Masters in Jewellery at London's prestigious Royal College of Art. Since then, the brand has continued to grow and her collections are now available internationally at exclusive concept stores, jewellery galleries and boutiques.
Constructing jewellery from small building block elements, Jo Hayes Ward creates elegant luxury pieces with both architectural and organic aesthetic.
Distinctive characteristics of her award-winning designs are pieces, which dramatically catch the light with movement and intricate structures that hint at geometric, mathematical and biological references.
Crafting her designs in a digital environment Jo employs rapid prototyping technology alongside traditional jewellery techniques in the production of her work. An important aspect of her designs and research is to harness machine marks and exploit them as an aesthetic. This, alongside a tacit knowledge of materials and long-established jewellery skills has enabled Jo to develop her unique signature as a maker of timeless, modern pieces, which come alive when worn.
An eclectic clientele pursues Jo’s highly wearable unique jewellery, from women buying a special piece for themselves to couples seeking alternative commitment rings.