Brazilian designer Fernando Jorge has taken the traditional and turned it on its head in a most inspired way. An early fixation with decorative objects and a passion for drawing led him to his chosen design path. He studied Product Design in São Paulo and his foray into jewellery began while still a young design student. Jorge completed almost ten years working in key design roles at Brazilian jewellery labels.
Through the course of the years, Fernando’s passion for fine jewellery only deepened, culminating in his decision to relocate to London to pursue the MA at Central Saint Martins. His first eponymous collection was presented to critical acclaim at his graduation in 2010.
In homage to his homeland, Fernando’s pieces are imbued with an organic sensuality and a natural feeling of movement and elegance, an aesthetic inherently Brazilian in its approach. Fernando’s creations are contemporary and provocative, while at the same time grounded in the fine jewellery tradition that he is extremely well versed in.
Dividing his time between London and São Paulo, Jorge finds a cultural symbiosis that informs his designs in a truly unique way. From London, the designer works on the creative and strategic sides of the brand. His process starts with a lot of observation followed by prolific hand drawings. Once he has a clear idea of what he wants, Fernando relies on his extensive network in Brazil to materialize his designs. He works closely with small workshops and craftsmen, accompanying every step of the manufacturing and pushing their skills further. Brazil is rich in colored gemstones and Fernando taps into this resource, using materials that are common in Brazil.
Read Fernando Jorge's interview.