Childhood memories of growing up in Japan, prior training and careers as a fashion designer in her native country and as a dancer in New York all provide Yasuko Azuma with inspiration for her elegantly feminine and intricately detailed 18k gold precious jewelry collection.
Along with her husband, Richard Ito, Yasuko Azuma launched her first full scale collection in 2003, under her own name, after mastering the craft of delicate hand piercing and a hand finished “diamond dust” texture. Both techniques continue to be part of her signature style and have garnered the attention of leading retailers, press and consumers.
Her love of fabrics, particularly vintage Kimonos patterns, her affinity for the old world charm of fans and Ranma (the pierced work on sliding doors in old homes in Japan) and the refined movement she strived for during her years as a dancer all inform her collections. Yasuko’s childhood passion led her follow in her mother’s footsteps and to study fashion design in college. After graduation, she worked for a large apparel company.
In 1994, Yasuko moved to New York to pursue her dreams and began studying jewelry fabrication and design at the Fashion Institute of Technology.
Yasuko’s collection focuses on earthly delights, each of which are hand carved and hand finished with her pierced work. The changing of seasons is also a driving force in her collection. She describes her “diamond dust” texture as “trying to capture the moment on an icy cold day in winter when the motion in the air sparkles when it freezes.” Yasuko replicates this feeling with light hammering which creates a glimmer of matte and shine. The essence of her designs shows through in their subtly.
The Yasuko Azuma collection attracts a broad range of women without ever being overly designed. “The pieces never outshine my customers but rather enhance their diverse and inherent beauty.
Read Yasuko Azuma's interview.