Alexandra Jefford was born and raised in Geneva and lives in London. She studied fine art at Central St Martins, concentrating on etching and drawing. She first pursued a career as an artist and illustrator then began designing jewellery in 2002.
She was commissioned by the V&A to design a piece for the museum based on their Japanese Collection in 2005 and was one of four top British designers to be showcased at International Jewellery London in 2005. She has also exhibited at White Cube gallery, London in 2006 and Perimeter Gallery (Paris) in 2008.
A selection of her jewellery is presented permanently in the Rei Kawakubo's famous concept store Dover Street Market and the artist Damien Hirst's new venture Other Criteria, both in London.
Alexandra Jefford's approach to jewellery is inspired by her passion for modern art and design. This gives her creations a unique edge, making her jewellery pieces not only beautiful and seductive ornaments but also objects with a conceptual and formal interest for collectors in the Art and Design world.