For Héloïse Schapiro, everything is about love. Her first name evokes that of the famous and historical lovers, Héloïse and Abelard. It's also the name of her jewellery brand created in 2019. Like them, she is passionate and determined in her approach which dates back her childhood in contact with the coquettish, feminine women who surrounded her. She discovered with her mom and grandmother the notion of circular jewellery which becomes her obsession. The concept of creating a piece around the idea that it is passed down from mother to daughter, that it is reborn over time to please the women who wear it, took shape in 2015.
From her own engagement ring set with diamonds from her mother's to birth jewels also made of diamonds, unset from on vintage pieces, Heloïse recycles in collaboration with a small Parisian studio. Her awareness of environmental, ethical and social issues and her training at great Parisian houses of the Place Vendôme, have taught her the excellence of French know-how. With her light and delicate pieces aimed at stylish women who are aware of their impact, she brings a breath of romantic freshness which is responsible desirable and sustainable.
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