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As is often the case with successful enterprises, Anaconda’s jewellery line came about organically. It began by chance in 1980 in a modest shop in a beautiful neighborhood of Milan.

Then 23, Anaconda’s founder, Monica, had a business buying and selling ethnic jewellery, textiles, and other objects that she amassed through her many travels. She threw into that mix some silver jewellery of her own design, which she made by hand at her home in Italy and while traveling.

Eager to better understand the manufacturing techniques, she began watching a master goldsmith at work. Thus, she learned the tricks of the trade without formally studying jewellery-making.

Monica lets her instinct and curiosity drive her distinctive designs, which vary in style from baroque to very simple, the latter of which is based on a form of “primitive” art.

Monica uses only the finest materials including rubies, moonstones, opals, tourmalines, spinels, to name a few. Her signature gold is a very specific shade of 19K light yellow that borders on champagne, but she also uses rose gold and silver. The stones she selects have great character, owing to their natural flaws and inclusions.

Monica once had a boutique in Paris and is very attached to the city so it is fitting that her collections are once again available here. WHITE bIRD is proud to showcase Anaconda.

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Milano, Italy

Most used material
Social responsibility
All Anaconda jewelry is handmade by renowned Italian craftsmen Monica has trusted eversince she has started her brand.
Available online and in the following boutiques
Le Marais shop
Mont Thabor shop
Saint-Germain shop





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+33 (0) 1 42 60 52 39

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