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The white bird brand
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About Stéphanie

I created WHITE bIRD with the wish to share my passion for designer jewellery and to showcase the extraordinary talents and personalities.

About Stéphanie

Self-taught in jewelery and trained in a French Grande Ecole de Commerce, Stéphanie Roger started out in the biggest Maisons in Place Vendôme where she worked in marketing and distribution. In turn she worked at Cartier, Piaget, Chaumet and Dinh Van, Maison which she directed from 1998 to 2005. During her travels, she had the opportunity to observe the evolution and changes in the jewelry market.

« The product in itself, the jewel, was really what drove my passion. The more time passed, the closer I wanted to be to the designer and the act of creation and to explore the potential of the jeweller's craft.. This realisation was only accentuated when I took over the management of Dinh Van, where there were no designers or artistic direction in-house.  I started working with independent jewelry designers, and that's what really appealed to me.

Subsequently, Stéphanie devoted herself to a consulting activity and then developed the jewelery department of the Chloé house, but the crisis pushed the Richemont group to decide in extremis to refocus activities on the brand's core business and the adventure took off. complete. This is the moment that Stéphanie chooses to launch WHITE bIRD.

With the feel of an atelier and a selection firmly grounded in her own taste and experience, Stephanie opened WHITE bIRD in 2010 as her own special place. WHITE bIRD is a short, rewarding walk from the Place Vendome but many figurative miles from a traditional jewellery shop.

"By founding WHITE bIRD, my wish was to share my passion for Designer Fine Jewellery and present woman and men with incredible talents and personalities. Every piece I select translates emotion, freedom and authenticity."
Stéphanie Roger

" I individually choose them as if they were for me to wear. A lot of the pieces are one-of-kind and we present a large collection that is permanently evolving with new pieces and new designers.

The designers who I select live their lives to the fullest. They are individuals who travel the globe to find inspiration and unusual gems. We have developed a rich and respectful relationship. We enjoy the relationship we have with our clients, and it is our great pleasure to bring them an excellent and personal service whether at the shops or through our website. "

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Please feel free to be in touch with our team for technical clarifications, additional pictures or any questions you may have about our jewels.

By phone

+33 (0) 1 42 60 52 39

Monday thru Friday 10am - 7pm

Email me when available

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